The need for a professional women's backpack.
DIOSA designs Inc. sprung from the frustration of not being able to find that perfect bag – something comfortable and practical while also not completely embarrassing to bring into a board meeting.
You know the stuff: laptop, documents, smartphone, water bottle AND coffee travel mug... perhaps a change of clothes, shoes or even a yoga mat. This unicorn backpack did not exist.
Every backpack we found was either boxy and masculine, insultingly small or completely lacking in professionalism and all of them were simply not built for a woman’s body.
We interviewed over 200 women who seemed to echo our concerns. Through focus groups, surveys, research, and discussions, a detailed concept was created for the backpack that launched DIOSA.
Designed for women, by women.
Kim, head goddess and founder, fell in love with Guatemala years ago – the culture, the people, the food, the colours!
Did you know that “diosa” is Spanish for “goddess”?
Kim's journey to learn more about these amazing women took her to the remote communities around Lake Atitlan. These powerful women inspired Kim so much, and provided her with an insight to a world of women empowerment that she had never known about.
Kim saw first-hand that when you support women weavers in Guatemala, they in turn can support their families while also restoring their age-old cultural practices.
Kim knew that the business she was forming to create the perfect multifunctional laptop backpack for women had to have an inherent give-back – starting with the women of Guatemala. Though the bag itself cannot be produced there, a line of small hand-woven, one of a kind purses and products can!
Kim and her daughter, and co-founder Katie, are building relationships to find more ways to help empower the women of Guatemala.
Supporting women is at the heart of DIOSA. This not only means supporting their economic development, but also caring for our beautiful Earth.
We aim to use as many recycled and earth-friendly materials as possible, and will continue to work towards improving our footprint as the company grows.
Our goal is to use authenticity, transparency, and strong ethics in our decision-making process. We not only design our products this way, this is also how our team conducts their personal lives.